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Getting consistent web traffic has become a challenge with the increasing algorithm updates by Google. Find out how to SEO your blog! Read More

What sort of damage control goes into rebuilding your brand when your business makes a public mistake? Read More

One of the questions PR agencies hear all the time is, When is it time to begin public relations for startups? The answer, along with 10 PR tips for startups, can be found here. Read More

In the past decade, the rise of online communities, forums and social networks has fundamentally changed our travel habits. A decade ago, a lot of my trips started with a visit to the AAA office and the library to collect AAA Trip Tiks, guidebooks, maps and other destination information. Read More

Way back in 1987 when I leapt from Thomson the publishing giant after a fantastic 5 year spell, to join Barrie Pearson, a one man band, M&A guru I always believed the small guy could win. Today the evidence is overwhelming that if you own a small company you can take on the market leader and win. Read More

Developing a wealth of rich content, and your tribe of interested readers and followers, is what it means to develop your platform, a critical component of effective content marketing, particularly for B2B. Read More

Over the years I've seen others make the same marketing mistakes but for different reasons. Here are a few. Read More

It is often ecommerce companies which find themselves being blamed for the presence of counterfeit products on their sites, as it’s very difficult to trace the source of the pirated products. This is why a growing number of companies, Alibaba.com included, are taking action to crack down on piracy. Read More

Last week, I was in Chicago for the Business Marketing Association’s annual conference called Blaze. One of the featured keynote speakers was Daniel H. Pink, author of several bestselling books about the changing world of work. Read More

In this guest post from Dell's Bruno Sarda, he shares some of his sustainability success stories and challenges. Join us on June 7 to hear more from him. Read More