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There are four (4) main types of marketing strategies that businesses can apply in marketing their products or services. Each business due to its unique nature must use the type of marketing strategy that best suits them. Read More

This week, we will review Annotary - social bookmarking and annotation platform that might be a possible solution to the problem. We will look at its features, interface, and see how it can be of use to you. Read More

If your startup is looking for an Angel investor, it makes sense to present your plan to flocks of Angels, and assume that at least one will swoop down and scoop you up. Or does it? Actually numbers and locations are just the beginning. The challenge is to find the right Angel for you, and for your Read More

The impression prospects form in their minds about your business matters a lot. This is your brand, and it could go a long way in strengthening or hurting your business.

Building a brand is not a task that you can handle overnight. Global brands like Microsoft, Amazon, and Sony didn’t succeed ov Read More

Ever heard the aphorism that says “Success is failure turned inside out”? Indeed outstanding individuals, inventors and entrepreneurs know this and so they don’t toy with it. They know that for you to hit good success you must have hit failure.

Wouldn’t it then be right if we said that success i Read More

The buzz from startup executives, especially high-tech ones, has long been that startups are no place for Baby-Boomers (1946-1964) – you must have the high energy and crazy determination to work 20-hour days to succeed. Only the under-35 age group need apply. Read More