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Businesses rely on strong branding but as they grow it becomes hard to keep branding consistent. The best way to avoid this is to set up brand management measures early on. Read More

Shelly Kramer gives a bunch of great tips to make LinkedIn a power strategy. Worthwhile read. This one stood out for me: Don't use that silly default introduction when you reach out to someone. Spend 20 seconds and write a personal request to connect. Read More

This gets the award for most creative link-building. Creative is good; dirty, rotten, sticking, liar is less good. I wonder whether there is anybody out there gullible enough to be fooled by this. Read More

Today, I’m going to explain to you why the information you can find for free on the web is of little use when starting an actual business. In fact, I will also go as far as to say that if you launch an online business with just general knowledge that can be found online for free, you will probably Read More

A server is an entrepreneur as much as an employee, often earning as much directly from clients as from the restaurant or bar that employs them. Follow this 18-step plan to make a killing serving in a bar or restaurant. Read More

One of the ways to improve your writing, and to establish yourself as an expert, is to write what you know. Writing what you know can be a great way to get started, as well as a solid way to showcase your expertise and find a niche that you can really gain a reputation in. Read More

Consumers are looking more and more to independent sources, like online reviews and expert bloggers, for advice on what products and brands to chose with their increasingly limited budgets. The premise being that they see advertising as making overblown and exaggerated claims. Read More

First, know that home-based business is big, and getting bigger. According to a recent survey conducted by the Small Business Success Index (produced by Network Solutions and the University of Maryland’s Robert H. Smith School of Business) and analyzed by Emergent Research, there are about 6.6 mill Read More

Today is the first day of spring. So why not celebrate by doing a bit of spring cleaning around your office? Here are a few tips to help you get started. Read More

Choosing the right business name is crucial, time spent getting it right at the start will deliver rewards long term. Our guide lists 20 factors to consider. Read More