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Like all product websites, pharmaceutical product websites have to meet the sales, marketing and IT needs of their parent companies. But they also come with a bunch of other requirements that are unique to regulated industries (particularly if the products are non-OTC). Read More

Being a guest on radio interviews can be a powerful way to reach a large audience. Here are some simple steps to start booking interviews to promote your book or your business. Read More

Is your sales plan is working? Measuring results gives you great insight into what’s working and what needs improvement for your small business. Read More

“It’s like building a relationship, the way you did with your husband. What did he do the day after your first date?” And just like that- A whole post about how a relationship one builds with a customer is kind of like the rules of dating. Read More

Meeting with major donors to secure a significant gift for your organization can be a little nerve-wracking. Here’s some advice to help calm your nerves, including specific tips that will help you find major donors, set up a meeting and make the ask. Written by Sumac Research. Read More

Bad reviews are part of life. Every artist gets at least one that really hurts and makes them wonder if they should continue doing what they do.

Here are a four simple tips to help you deal with harsh critiques. Read More

I never do earnings or traffic reports for The Backlight, which is my main blog. But I figured I might as well do one for Amazopia, my still-new blog about Amazon.com news and tips and stuff. The site is... Read More

Are company email addresses important? Jason says, heck yeah, they are. Look at this example and you'll see why. Read More

Making more money from email marketing comes down to these two elements. Here's how you improve them and make more money instantly. Read More

With 2012 just around the corner, online marketing predictions are becoming more identifiable. In a world where technology becomes more advanced everyday, online marketing also follows suit and evolves quickly in order to adapt. Read More