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In the PR business, I’ve had experience – as have some of my clients – with the free or low-cost press release services that seem to have proliferated all over the Internet. In fact, if you Google press release services, you’ll find a wide variety of them. However, the question you have to ask your Read More

One of the several Holy Grails of search analytics fell into place this morning in your Google Analytics interface. Previously, by digging into your keyword data and traffic sources, you could see where your website visitors were coming from, and potentially why.

Now, with the integration of Goo Read More

What do tapioca pearls, squid ink, guava paste and rattlesnake meat have in common? They're all mystery ingredients on the popular competition show, Chopped! Here are 5 key things the program teaches us about creating better marketing. Read More

Learn how you can start getting recommendations on Facebook. Great recommendations will help build trust and boost your business. Read More

View upcoming webinars, teleconferences, and other major events for Fall 2011. Continuing education and networking opportunities for women bloggers and entrepreneurs. Read More

Most people don't take advantage of everything Google Analytics has to offer. Here are some ways we use custom variables to improve sales for our online shop Read More

The best blogs out there deliver their information clearly since they are supposed to be more about conversation than anything else. In other words, you have to deliver your information to your readers in an interactive manner.
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When I recently wrote my column on potential catalysts of financial crisis, I made a mistake. I assumed that these events may come to fruition in 2012. It looks like the world decided not to wait. Read More

Following the signing of California statute AB 155 (which I discussed a week ago) Amazon has invited California-based affiliates — over 10,000 of which were terminated from Amazon's Associates program in June 2011 — to re-enroll in their affiliate program. Read More

Mobile use is on the rise. It's important to be aware of just how fast mobile is growing and how you can use it to benefit your business. This article breaks down the pros and cons of mobile marketing for you to consider when implementing it into your overall marketing strategy. Read More