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Companies have always been interested in learning more about their customers. In today's digital age, they have a plethora of tools available to learn what conversations their customers are having (and where) about their company, their brand, and their competitors.... Read More

What are the main influencers on the retail path to purchase for women’s apparel? Acxiom sought to answer this question in a research project conducted in collaboration with with GfK Research – New York. We found five main groups of shopper attitudes that strongly influenced the... Read More

What's to come in the future of technology? From social media to the virtual reality and wearable tech, we have a lot of exciting things to look forward to.

Take a look this infographic, created by WeddingWwireEducation team, that illustrates the top 10 emerging tech trends your should not miss. Read More

A couple of weeks ago, Formstack launched it’s 2014 Form Conversions Report, a compilation of data from over 400,000 online form users. This report includes a slew of information about what makes your users complete your forms. From optimal form length to the best ‘submit’ button copy... Read More

Secure.me analyzed 1,000,000 Facebook profiles from the US and Europe to learn more about personal data sharing habits.... Read More

The customer of today is educated and ready to challenge every paradigm. Meeting the needs of consumers, many of whom are now digital natives, means that it's time to open our eyes to the new reality of the marketplace. You need insight and flawless execution to engage today's shopper... Read More

Take a look at below infographic, created by Quicksprout, to learn more about how the world's largest search engine crawls and indexes web pages, as well as 7 most common reasons Google can't crawl your site and how to help Google crawl more pages. Read More

Over a quarter of the worlds 4 billion mobile phones are smartphones. With tablet and mobile internet use expected to overtake desktop usage later this year mobile marketing needs to be at the top of any digital marketer's agenda. Find out why marketers need to be focusing heavily... Read More

We've learnt it in pre-school and we've been doing it ever since – sharing clothes, food, bikes, toys and old rugged musical instruments that we once used to play with, and now no-longer need them. Imagine this idea being extrapolated to a global scale. That idea then evolves into... Read More

90% of snap judgments made about products can be based on colour alone. Colour can greatly affect how people think and feel about a brand, service or product, so careful consideration must be made in choosing the colour for one's brand identity.... Read More