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Back to school is the second biggest shopping season of the year after the winter holidays, giving content marketers the opportunity to reconnect before the bell rings and the semester starts. As parents rush to the stores and start scouring sites for deals in preparation for the fall, content mark Read More

With the globalization and modernization, everything today is now becoming online and very competitive. So, doing paid marketing keeps you visible at the top and so more visitors tend to visit your site and finally some of them gets converted to your customers. Some of the stats of paid marketing c Read More

Man vs machine: is this something you’re faced with as a small business owner or sole trader? In our digital-led society, it would seem much of the traditional activity seen day-to-day and in business is being replaced with more efficient, purpose-built technology. But how efficient is this takeove Read More

The digitalization has unfold its disruptive power in three streams and is much further down the road as most of us would think. Managers, be aware of the three streams of digital disruption and start adapting your marketing strategies now! Read More

Self Employed Bloggers 65% of which own their own business. Time investment they put in. Leads generated from their blogs. Return on investment from their blogs. Blogging versus tweeting. Read More

In order to be successful marketing your business in social media, you need to invest time and resources. Is your company ready to go social? Check out this decision tree to see if your company's social media efforts are on par, and get some helpful tips to boost your strategy if it falls short. Read More

This infographic probes the Thomson Local database of new businesses to find areas where most enterprise growth is. Read More

Face the fact: No one likes working. Human beings are lazy creatures but they must work for a living. The definition of survival however, can vary based on your position. Sensing mutiny among your troops, here are some things to be on the look out for:
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There is an opportunity cost for every hour consumed by tedious tasks. Outsourcing allows you to spend time on more involved tasks in-house. Read More

Maintaining online reputation in today's scenario has become very important as most of the business are inclining towards doing business online. Before sending any lead, they research well on the net about the reputation of the dealer/ supplier. How many shares and user engagement is present on var Read More