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Shoppers are increasingly relying on local search results, and larger retailers are noticing. Nearly half of the larger brands plan to increase their local marketing efforts in 2013. Below, we take a look at why it’s time for small businesses to follow the same marketing plan and keep it local. Read More

Now that social media dominates communication, it should come as no surprise that 80% of companies are planning to incorporate social media into their customer service strategies in 2013. Take a look at the power of social media and why companies that plan to succeed must become more responsive. Read More

Millions of millennials leave their college nests behind and venture into the workforce each year, but they aren’t sticking to their jobs the way previous generations did. Due to contrasting values and needs from their predecessors, employers must understand what this new generation is looking for. Read More

2012 officially marked the transformation of mobile devices from mere browsing tools to purchasing portals, confirms the latest data by eMarketer. Nearly 11% of total United States retail ecommerce sales last year were made on mobile devices. We take a look at the rising adoption of mobile purchase. Read More

Much has been documented about the cash-strapped , tech-loving millennials. While the majority of research has examined their social media prowess, their retail spending has remained a mystery... Until Now. The latest research from Boston Consulting Group reveals their shopping interests.
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We often think of mobile’s role in commerce as simply allowing the consumer to do research in the store and make their purchases elsewhere, the dreaded "showrooming". Increasingly, though, shoppers are using their smartphones to actually purchase items, replacing their credit cards and wallets. Read More

As Valentine’s Day approaches, here is a lighthearted twist on a recent text messaging study from 360 Leads conducted by comparing text messaging usage and etiquette in both business and love. As it turns out, nurturing a lead is surprisingly similar to nurturing a personal relationship. Read More