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There are many businesses who are (very) skeptical about this whole social media idea. Are you that stubborn businessman who is unwilling to try these new tools? If you are, you will most probably agree with the points stated but look out for the counter-arguments! Read More

The year 2009 may be the worst year yet for the newspaper industry. According to Newspaper Association of America, print ad spending has plummet down in the first quarter with a 29.7% decline. Online ad spending also suffered with a 13.4% negative change. While we see a transition online, some newspapers companies are still not looking too good. Read More

Twitter is planning to tag location to your tweets more accurately. Tagging location right now depends on users to fill in their current location manually. With people putting their location as “at the top of your mind!” or “in your heart”, it doesn't really make up to reliable location data. This new API will allow developers to add latitude an Read More

Harry Potter inspired? At last! Entertainment Weekly, a Time Warner Company magazine will start the ball rolling to making this a reality. While The Daily Prophet has moving pictures, Entertainment Weekly will have advertisements played in video. Read More

Social media is becoming more and more relevant in the marketing industry.

Besides big brands like Dell, Whole Foods, Pringles and Zappos, many small businesses are pouring time and money into this new media.

However, the big brothers didn't just throw their money in without sophisticated matrices to measure their ROI. But how about us, the smal Read More

Social media websites were initially created purely for sharing and interacting with friends. So why the heck are there so many businesses flocking to be part of this in recent years? The answer is obvious — social media is able to help them gain a competitive advantage over rivals.... Read More

A new way to meet the same need! If you business is having difficulty competing, it's time to enter the blue ocean! think out of the box! Read More

If you google “most expensive commercials”, Honda's would come out top on the list. According to the YouTuber who uploaded the video, this commercial took 606 takes and re-takes, and had Honda spending a total of $6.2 million for just 120 seconds of show time. Read More

In the marketing business, we learn through people's experiences, our own adventures and theories we gathered along the way. However, not everything we learn is true or rather, true forever. Theories change as behavior, trends and environment evolve. Many things that are widely believed in are no longer true (or never was). Read More

After studying the top most engaging brands on the web and going in depth to see how Starbucks and Dell did it, I have gathered some tried and tested best practices businesses can apply into their own social media efforts. Read More