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Do you really want to give your website more exposure than ever before? Then a responsive web design is what your website needs right now. A responsive design is in short, an approach or a framework that will help your users achieve an optimum experience, irrespective of the type of device from whi Read More

Content publishing is easy right? After all you have done your keyword research and content creation; how hard can it be to hit ‘Publish’? Well, there are plenty of moving parts and without a checklist to keep you on track, you could be repeating the same mistakes again and again. What differentiat Read More

"Buying a business may appear to be an easy task; given all that you need to do is shell out that stocked money from your account. But it’s easier said than done." Read More

Creating a content calendar months’ in advance is a blessing in disguise. A publishing schedule gives some direction to your thoughts and you know what to say when. For instance, the content calendars for Time and Vogue are up on their websites. When you become a part of this process, you’ll start Read More

More than 4 billion videos are viewed daily on YouTube. Clearly, the user experience is not driving away visitors.
Yet, YouTube is set to unveil new YouTube features and improved tools aimed at making the user and creator experience even more enjoyable and beneficial. These improvements — rolling Read More

Rather than make you sift through all the valuable content here on HTCAPR, I thought I’d simplify things and put all the posts we’ve written about writing a press release into one post. Here we go! Read More

Moving a site from Joomla to WordPress can seem like a daunting task however, it should be a snap when you follow the steps below from beginning to end. Read More

In order to be truly effective, a direct mail package must have an eye-catching, concise and incisive headline. The following are some tips for creating a great direct mail headline. Read More

Do you think about what it takes to have a website that is a real asset to your business?We hear it all the time…”A friend, a friend of the family, my son, cousin, some random hobbyist knows how to build a website. Best of all s/he does it for cheap too.The reality is that saving a little money wil Read More

As a mentor to startups and new entrepreneurs, I continue to hear the refrain that business plans are no longer required for a new startup, since investors never read them anyway. People cite sources like this BusinessWeek story a while back “Real Entrepreneurs Don’t Write Business Plans,” or even Read More