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Not having the right information regarding all elements of your pricing can cost your business new customers. See how you can use simplicity to declutter your pricing. Read More

By Paul Spiegelman

“Culture” may have been the biggest buzzword of 2013. Culture is something leaders like to talk about all the time, but relatively few companies are actively investing in it. A company’s culture isn’t just a mission statement to slap on the website or something that can be sus Read More

Setting freelance rates is rarely fun. You have to find the sweet spot, which is the price that you are happy with and the client is happy to pay. Or at least the price the client is willing to pay — and you can live with. Read More

Here's the number-one lesson I've learned from legendary copywriter Gary Halbert: start with a Fact Sheet. If you do the Fact Sheet well, then the writing is as easy as falling off a log. Read More

Matt Cutts says guest blogging won't get us SEO. So should we stop it altogether? Read on to find out. Read More

On December, 2013, I publish my new book with the title: Leadership Initiative Papers – Glimpses on a Changing Scenery. In order to promote my book, I develop a small video using a free tool called PowToon. Here are some insights, about that project! Read More

Do you wake up in the middle of the night screaming WHAT'S COPYWRITING?! like me? Lots of jobs out there require explanation. Mine's one of them. Read More

Looking for a place to start a business? Here's a list of the 5 most popular places for new startups. Read More

Whether your focus is on improved SEO, more leads and conversations or greater share of voice, video is a key factor to integrate into your marketing strategy Read More

If you've been struggling with your marketing because all the tools just don't quite seem to "fit" for you, it's time that you take on the anti-strategy in your marketing and grow your business online. Read More