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It doesn’t matter how much effort you put into your hiring efforts, you may still occasionally hire an employee who is a poor fit for your business. You can do a great job analyzing resumes, asking the most probing interview questions, and calling references, but you may still make a hiring choice Read More

Every customer has a breaking point when it comes to being charged for something. Often, it is not what you would’ve predicted. I’m sure Bank of America did not see the $5.00 debit card charge as their customers’ breaking point. But indeed, this little charge was the proverbial straw that broke the Read More

Keeping your product name in front of customers is always an effective marketing strategy for any business. A simple and well organized wall or desktop calendar featuring high quality photo shots of your products can easily market your company more effectively... Read More

Gift cards have always been effective marketing tools especially in the restaurant business. By selling gift cards, you’re not only giving something that can be used as a present but you’re restaurant is assured of making a profit every time the card is used at your establishment.Initially, merchan Read More

Have you considered the grand scope of your business when it comes to risk management? You may be at a competitive disadvantage if something occurs that closes you down temporarily, or if you experience a loss due to theft or fire. Another consideration is if someone gets hurt, the principal passes Read More

What’s the most critical factor to make an excellent impact on prospective clients or first-time customers? Bowling them over with your terrific personality may create a wonderful impression, but may not necessarily convert to a sale in the business world. You clinch the deal by presenting... Read More

Are you looking for a tangible way to grow sales this holiday season? Matt Mansfield has an idea for using a QR Codes program to deliver coupons to customers and drive store traffic leading up to the holidays. Check out his blog post and video. Read More

When the public are dealing with a living personality, they are far more inclined to be moved or convinced than when they are watching an advertisement or reading a billboard. This is what you can come to expect from an expert team of marketing personnel... Read More

There’s a simple secret to a productive workplace and a successful business - maintaining high morale amongst employees. So how can you ensure that your employees are happy and subsequently more effective at work? Here are a few tips and tricks to make everyone smile... Read More

If you’re struggling with business debt, you might be feeling overwhelmed. With such a variety of mechanisms available to potentially insolvent companies, it is easy to become confused. The situation becomes even more bewildering when you’re having to fight off several different creditors, all owed Read More