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I want to talk about something that may come across as a little morbid or depressing, but something that I think is important – particularly for those of us who do generate a living from our blogs (or at least a decent part time income).

It’s all about how to prepare a ‘blogging will’. Read More

Can you imagine what it would be like to not just have an audience consume your content, but to crave it? Read More

Have you published your own book? Have you been involved in a crowdfunding campaign? I am trying to raise funds for the illustrations of the forthcoming first book on tea. At the same time, I should write on a regular basis. And now the issue of putting everything together, crossed my mind... ;)
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Compared to countries like the US or those in Europe, marketing as a discipline still has to develop the strategic maturity that is necessary to be successful internationally.

However, the market in China is evolving incredibly rapidly, taking on its own dimensions and creating its own rules. Read More

How would you like to rank at position zero for relative search queries? Of course you would. When Google has awarded your website a featured snippet, that’s exactly where you’ll rank. Read More

In grade school, our math teachers constantly told us to “show our work.” That same sentiment still rings true for social media marketers and advertisers. Read More

In business, when you commit to a client, you give your word—and in return, you gain their trust and confidence. This trust and confidence are the end-all and be-all of customer relationship management. Everything that is done with and for the customer aims to earn their trust, to prove that your c Read More

Let’s just suppose you are a working couple with two kids. You are most likely two people waking up to mad mornings, dashing to the creche, cursing furiously in traffic, working on projects with ruthless deadlines and more. During the rambling meeting, you are wondering if the babysitter remembered Read More

As a marketing consultant, what I am really selling is me. No, I don’t peddle prostitution, but as anyone who sells services and runs a small business knows: it’s often less about what you can deliver and more about you. Read More

Almost every entrepreneur looking for outside investors has heard the annoying rejection, “You are just too early – come back when you have more traction.” That should make you wonder - how do you measure traction in a metric? If it’s so important to investors, perhaps you should be using traction Read More