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Brands that overlook the human element of influencer marketing are missing the point. It’s not about simple product placement. It’s about real relationships.
Small Business Trends had the opportunity to speak with Joe Gagliese of Viral Nation at the recent Influencer Marketing Days conference in N Read More

Protecting your business from disasters is not realistic. Instead, you should be taking precautions that will help you in minimizing losses and hasten recovery. Read More

A marketing plan is essential for your startup business. Start by creating a process—from setting milestones to knowing which metrics you’ll track. Read More

If you have access to the internet, you have the ability to make money even from your own home. Here are some online business ideas at your disposal. Read More

Philip Kozyrev talks with Ramon Ray about the importance of making sure an influencer's followers are human and not fakes or bots. Read More

SEO and Content Marketing has been the focus in the field of digital marketing landscape for many years now. Given the enormous benefits that each strategy offers, it would be unwise not to use both of them in your marketing campaign. If you don’t believe so, then check out this infographic as we o Read More

With an increased number of patients becoming active online to find a solution to their healthcare related problems and queries, the healthcare industry cannot just neglect having an effective and robust digital marketing strategy. To help healthcare organizations determine the best online marketin Read More

Most sales people have difficulty getting over the issue of price vs. cost. The secret is building value. It's important to remember price is what we pay, value is what we get Read More

According to Techradar, a whopping $3.34 billion was spent last Black Friday and Cyber Monday. Ready to get your piece of the pie this November? It starts, and ends with optimizing your website. Learn the most effective SEO tips to strengthen your brand, achieve higher sales and surpass your ecomme Read More

Not all customers are alike. And spending time, money and manpower trying to reach all of them effectively is not only foolhardy but impossible. Here are valuable insights from three companies that do niche marketing really well.

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