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As the knock-on effects of the credit crunch begin to bite in the small business world, this article examines complementary diversification as a method for spreading your risk across other product/service lines. Read More

One way to build trust is through something right under your nose, and I mean that literally—your corporate logo. Used on a Web site, a company's logo can increase (or decrease) conversion rates at first glance. Read More

Here's a quick practical guide to exploring your competitor's link building techniques. This research should be both helpful for your overall competitive research and for defining your own first-stage SEO techniques. Read More

A concise and very useful guide for anyone shopping for merchant rates. The information is educational and helpful for anyone struggling with the industry terminology with regards to finding the best merchant rates. Read More

Marketing visionary Seth Godin said, “The best SEO (search engine optimization) means good content.” A SEO content strategy results in more than search engine positions. Savvy SEO copywriting seamlessly blends direct-response copywriting with smart SEO techniques, encouraging conversions and sales.

Leverage the power of SEO content by implemen Read More

The king of high-end tchotchkes (Richard Thalheimer, former CEO and chairman of The Sharper Image) and queen of low-end tchotchkes (Lillian Vernon) have been dethroned. Their bankruptcies were expected. How could this happen? Both Vernon and Thalheimer launched businesses without paying their dues. Ultimately, neither of them knew what the hell th Read More

There are more than 26 million small companies in America, most of which employ fewer than 20 people. Baby boomers—the oldest 3.2 million of whom are celebrating their 62nd birthdays this year—run a significant proportion of these companies and just might be ready for a little leisure time. But the process of retiring isn't nearly as easy for the Read More

An interview with Seth Godin in which he explains the importance of knowing when to quit. Of course, it's not really about quitting. More like "don't get started unless you're willing to sacrifice and go all the way not matter what." It also seems to be able weighing possibilities better and ignoring all but the low hanging fruit (my take on Read More

New to bizsugar, I thought I'd share my experience of setting small business goals in a most unusual situation - JUST having gone bust. Hope it helps someone - new, successful or struggling. We all have challenges I hope this little tip can help with. You just need a pencil and a single sheet of paper. Read More

After making several mistakes along these lines, this is an excellent check-list for the current or budding small business owner.

You have to plan your exit form a business at the beginning and shape that business so it can continue without you.

This post gets you headed in the right direction. Read More