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We've all seen big players try to manipulate our emotions - if not to convince us buy more stuff, then to make us believe the value of certain things - like your brand perhaps.

And small businesses can do the same.

Easier said than done? Yes. Doable? DEFINITELY!
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Creating your own business, building it from the ground up, and having it succeed are likely some of the most exhilarating things you will ever do in your life.

But once your business starts to transform from a gutsy start-up to a REAL corporation, you might find that you need to reas Read More

Why is "The Office" such a huge phenomenon, not just in the US and the UK, but worldwide?

The answer is simple. For anyone who's had to work behind a desk with people they never chose to be with, it's all too frustratingly (yet amusingly) real.

Read on to find out if you s Read More

New business owners always face a dilemma- how to reconcile limited time and resources with their innate tendency to take risks.

Read on to find out why saying "NO" is one of the hardest- yet most essential- entrepreneurial skills to master! Read More

While many of us dream of being our own boss, the simple fact is we can't all be entrepreneurs.

Running your own business, regardless of passion, is a multi-taskers dream - and everyone else's nightmare. Read More

Some practical tips on how you should design your logos.

Logos speak a lot about your brand identity- for people who've never heard of you, it just might be the only thing they'd recognize.

This article explains how you should design your logo for maximum impact, and for a more efficient mark Read More

Great points on why you should use April Fools' Day or any unusual occasion to delight customers AND develop your brand.

For a small business, this can cost next to nothing - but could mean everything for recognition and long term growth. Read More

Your brand name isn’t the most important thing about your company. A look at the latest Fortune 500 list contains a lot of familiar companies that have average or even mediocre brand names.

But that’s fine, since they’ve already built a name for themselves.

What if you haven’t? Read More

Should you fire a fresh hire if a BETTER applicant suddenly comes along? What would you do?

Read to learn insights from a Small Business perspective. Read More

Why it's important to include basic old-school marketing techniques in your social media strategy instead of forgetting about it altogether. Read More