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When we work on web sites for our clients, I always ask them to provide content for a privacy policy. Many of our clients are surprised and may not have a policy written up, even if they already have a web site live for their business. To help you, I did a Q&A session with a local attorney. Read More

Here is a story of one entrepreneur’s experience highlighting the right step-by-step process to use to build your brand strategy... Read More

If you’re a new business, it’s hard to imagine yourself as the market leader. This is especially true of people starting businesses in well-known, traditional fields such as restaurants, accountants, fitness coaches, and the list goes on. Read on for how to position your brand... Read More

We recently completed a redesign of the Educators’ Collaborative website. Their old site felt dated, was hard to navigate, and didn’t show potential clients the expert and personalized attention they would receive from the EC team. Read More

Infographic: Should You Outsource Your E-Newsletter? How many e-newsletters will you get out in 2018? Outsourcing may be the answer. Read More

Specialized businesses may be pitching for investment or just trying to make a B2B sale. But they have a problem in common: they often need to sell their solution to someone who does not fully understand it. Read More

The name of your business is the most central asset and core essence of your brand. It’s the kernel at the heart of it all. A name that’s difficult to say will make it so much harder to succeed. However, only a small percentage of business owners develop their name in a systematic way. Read More

Is your site ready for this upcoming change? Google has made an announcement about upcoming changes to security warnings in Chrome. Users of Google Search Console received emails announcing the change and warning about what types of pages may be affected. Read More

Newsletter writing can be tough. Here are 6 tips to help make your newsletter copy writing more successful. By following these simple practices you can make your content easier to read for your subscribers, keep them engaged and help guide them on what to do next. Read More

"You can have the most incredible product, but if you don't know how to talk about it, you're going to have a problem accelerating it." Read More