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Multicultural groups form about 34% of the U.S. population, with an estimated spending power of over $2 trillion. For companies and organizations looking for ways to connect with multicultural consumers, here are eight strategies for engagement that can help you develop and deploy an effective multicultural social media campaign. Read More

Learn from your peers, damn it! Too often entrepreneurs make big investments, expecting big returns and it doesn't come true. Here are the experiences of some fellow entrepreneurs on where they wasted money. Don't make the same mistakes! Read More

This book/program review by Anita Campbell highlights why this content could be the best thing your business ever purchased. This is a review of the book The Highest Calling by Larry Janesky. It will inspire you to entrepreneurial success in your small business. Read More

I think that any small business that is not maximizing its Web presence is missing a golden opportunity. - Steve Strauss, USAToday's Small Business Expert. His article lists all of the web 2.0 resources available and how they can be used to avoid missing this golden opportunity. Read More

Becoming your own media source: A conversation with Robert Scoble. The scobleizer talks with David Siteman Garland about tech, media, why the ipad is changing the world and how you can carve out a niche. Read More

There’re plenty of keyword research tools out there designed to help you choose the right direction and lead your site to success. Today we’re going to take a look at Google keyword tools that you can add to your arsenal. Some of them are well-known and widely used, others are less popular but still useful, and all of them are absolutely free. Read More

I recently landed on a blog post titled, “You Become Like the People You Hang Around.” At first glance your mind thinks, “Yeah, Yeah, I’ve heard it all before,” and that’s where the problem begins.

We have developed a mindset of, “That’s nothing new.” We turn away and act as if we’ve already got it all figured out, as though it doesn’t apply to us, as though we are immune to the laws of succ Read More

The pursuit of your biggest and best dream client can dominate your time and your focus. But don’t let the work you do to win the dream client destroy your future sales by eliminating your prospecting activity. No excuses. Each hour on the dream client needs to be matched an hour building your future dream client. Read More

PC security has become a great issue these days, especially in small businesses where most of the time, an IT department is non-existent. If you spend lot of time on web and you think that you cannot be hacked that let me tell you my friend, a hacker will not knock on your door before arriving. You will not notice a thing until you are caused any damage by a hacker or virus. Read More

When growing a small business, competition is always an important consideration. But what steps can the average small business take to stay ahead of the competition and capture their share of the market? Here are seven important tips that will get you started and help you develop an approach that will keep your company strong and competitive. Read More