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There’s a new way for businesses large and small to pursue green business practices, and it’s MotleyGreen.com. Offering a complete platform for businesses to target facility costs, productivity costs, employee health costs, and sustainability costs from one source, MotleyGreen.com is a quick, pain- Read More

I know I might sound very naive due to my short time in the search marketing industry, but I believe creativity is more important than ever before. The recent shift in the SEO industry (due to two fuzzy animals) has placed a greater weight on relationship and content-based strategies. This forces s Read More

This creates a wonderful opportunity for women who are looking for a chance to make a good income and have the option of working from home. An occupation that allows a woman to have both is the medical coding profession, which involves organizing and maintaining medical information. Read More

It's ALL Influency*. Call it SEO, SEM, or Long Tail Marketing, Spell out Search Engine Optimization. Any way you slice it, Influency is about getting found. Read More

When starting up a small business, investing in a point of sale (POS) system might seem like a necessary expense. However, the most important part of your first few months is growing your brand and expanding your reach.

A smart way to do this is by using a mobile POS system as opposed to a bulky Read More

The ever-changing nature of SEO can make search engine and content marketing difficult to conquer. To improve your odds, it’s better to embrace long-term improvements than to jump on trends that could be a detriment to your brand. What are some simple changes you can make to appeal to the new syste Read More

As an online marketer, there might be no better feeling than putting your content out there and watching it create a buzz. So how do marketers do it? For focus sake, and with the academy awards just around the corner, let’s discuss movie marketing and what one does to market movies successfully onl Read More

Whether companies are willing to admit it or not, their customers are not willing to engage and interact with their brand in one channel and one channel only. Nor do customers’ expectations of your brand promise stay tied to a single channel. The customer has needs and wants that transcend a solita Read More

When considering applying for a job in a foreign firm, understanding some of the differences between Japanese and Western business cultures will benefit both yourself and your employer. Two of the largest differences are social situations within the company and communication between employee and su Read More

Many Japanese firms are experiencing some difficulty when they attempt to localize key management positions. They are not confident in the capabilities of their locally hired managers, not sure if they are ready to take the next step... Read More