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I'm excited to announce that this is the 50th episode of The Content Champion Podcast. So to celebrate this milestone, I'm discussing strategic writing that attracts more traffic, subscribers and sales with special guest Tim Soulo. Read More

Some experts suggest that where a company is heavily reliant upon the Internet for lead generation, having accounts on all the major social networks including Facebook, LinkedIn and Twitter is one way to ensure maximum exposure. As a small business, however, you may not have the time or money to do Read More

Effectively managing all of the social media channels and options can be overwhelming, especially on a budget or with a need to focus efforts on the business itself. Few would argue with the need to take advantage of social media marketing as a low-cost, high-reward way to drive traffic and reach p Read More

As a local business producing or selling food or other culinary products in the U.S., you may already have a dedicated regional following.
But targeting a larger national audience, even with a website, presents some challenges. You may already ship your products to a few distant customers. Still, Read More

Consumers embrace and abandon food trends at an alarming pace, so it’s vital that food entrepreneurs stay on top of the trends. Mintel, a leading marketing intelligence agency, has just released its Global Food and Drink Trends 2016, an analysis of 12 key food trends (which you can download for fre Read More