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Initiative is the ability to get things started or done without needing to be told what to do. People that have initiative are those special people that get things done. People with initiative are winners. Read More

If you are planning on using affiliate marketing and are wondering if it really works then the answer is, yes it does work. However, it takes time and effort to set up. But the obvious question is “Why” should you use affiliate marketing? Read More

The other day, a reader of this blog emailed me because they wanted to know how to display testimonials from Twitter users on their site. Great question! More and more companies use this technique because it adds a layer of interactivity to pages. And since the 140-character limit makes it easy for Read More

When you create a content strategy, you need to understand who it is you're speaking too. You need to know your audiences' wants and needs while going beyond their current demographics. Read More

Alexa Total Fail

The names Jeff Bezos and Amazon are normally associated with quality services and goods. (For example, few people are aware that Amazon owns IMDB the site which all film buffs consider the bible for movie and television show information.) So the question then becomes why does Am Read More

LinkedIn recommendations can help your LinkedIn reputation, but they can also be a nuisance. Here are the pros and cons of LinkedIn recommendations. Read More

Almost every type of communication now has a digital element to it. This is particularly crucial in retail where we are currently seeing a major shift in consumer spending habits from offline to online.

A few years ago fashion designers would not have entertained the idea of putting their precio Read More

LinkedIn is following in Facebook’s footsteps. The company announced on Tuesday the inclusion of Sponsored Updates from businesses in users’ homepage feeds.
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While building a product, the two biggest factors determining its success are product validation and marketing. This article details an approach to get maximum traction for your product. Read More

Facebook users have the ability to add a hashtag to posts as a way to aggregate conversations around a single topic. Anyone who has used Twitter is familiar with this. Everyone else will need to get up to speed... Read More