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Malcolm Gladwell wrote a brilliant piece in The New Yorker last year diving into the new biography on Steve Jobs by Walter Isaacson. Gladwell highlights the role of Jobs as a tweaker of an idea, then a transformation of that idea into something better. This post explores the key role of Tweaking to Read More

I suggest a 3-step progress: (1) STUDY best practices, common mistakes, sizes, and examples, (2) engage in COMPETITIVE INTELLIGENCE to know what is working for your direct competition, and (3) LISTEN to your affiliates. Read More

Using a platform like Google+ for a business blog is inefficient and risky for most businesses. Google+ is great, but doesn't have four key components that your business needs to be successful and drive sales. Read More

Finding a profitable niche market in affiliate marketing is important for the entrepreneur at home. Choosing the right niche will determine what kinds of affiliate products you will be offering and the type of website that you will be creating. Read More

If you have a business then you probably have the never ending need to attract clients. In order to get those clients you have to do a variety of marketing activities. Some you will love doing, some you may feel less comfortable doing. Read More

The following five professors who became entrepreneurs all used their teaching skills in order to better their corporate products. Read More

Thinking about holding a cash mob to help a local business in need? We can help! Check out our killer tips for promoting cash mobs while on a budget! Read More

Many professionals in business, from startups to multi-nationals, assume that team leader or executive is an appointed position, and the skills come with the title. In reality, leadership is best demonstrated while not in a position of authority, and is a skill that must be sharpened every day of y Read More

The FTC's new disclosure standard considerably tightens the requirements for disclosure statements for online advertisements, ads and reviews. Also, if you're posting anything on a social media platform, that specifically requires disclosure, too. Read More

This is only one reason as there are many other factors. It has to do with what you offer your customers. It is a simple approach that may benefit your business and your customers. Read More