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These days, it seems everyone has a loyalty program–grocery stores, drugstores, restaurants, airlines, movie theaters . . . These loyalty programs are started to entice repeat business. Loyalty cards typically allow consumers to receive discount prices, earn points on their purchases, and receive c Read More

When the recession hit, the B2B buying cycle was dramatically changed. Suddenly every penny had to be accounted for, every expense carefully analyzed, every cost evaluated. If it wasn’t necessary to the operation of the business, it was shut down. People couldn’t afford to be frivolous, with either Read More

A couple of years ago, I saw first hand what can happen to a founder, and the business, when the founder practices unhealthy habits, such as working 20 hours a day. A typical “Type A” personality, with boundless energy and enthusiasm, she aggravated some previous health limitations until she was be Read More