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As web marketers seek new ways to boost conversion rates and improve their visitors' site experience, interest in multivariate testing is on a feverish rise. But those unfamiliar with the techniques are often unclear about where to start, or how to ensure success. Common methods for running controlled experiments on Web sites range from simple Read More

An article I've written and published on EzineArticles, emphasising the importance of researching exactly what your customers want. Susan Coils Read More

New research has found that new moms and moms-to-be are the champions of online word of mouth and don't restrict their topics of conversation to child-related issues. The study showed that moms are heavy users of word of mouth having, on average, 109 discussions per week compared with 82 for the general public. Brand recommendations and product Read More

Do marketers now need to consider capitalization of keywords and phrases in order to determine their search rankings? Google documentation relating to web search clearly states that searches are not case-sensitive. They provide an example stating that “searches for george washington, George Washington, and gEoRgE wAsHiNgToN will all return the Read More

Small-business owners have an incredible amount to juggle, but typically don't have the budget to hire even temporary help. SerebraConnect is a service that helps individuals, corporations and governments outsource tasks to skilled workers in developing nations. That's where we come in. We post our business need on SerebraConnect, then w Read More

Print newspapers ads reach people at all stages of the buying cycle - inspiring web research at the beginning and prompting in-store/web purchase at the end, said the Newspaper Association of America (NAA), citing a Google study. Among the findings of the study: Over half (56%) of internet-using newspaper readers researched or purchased at Read More

Many managers assume that when a worker takes a "duvet" or "mental health" day it is because they are simply being lazy or not committed to their job. But it may in fact be a warning signal that they are working too hard or in the midst of a family or relationship crisis. A survey of more than 1,000 U.S workers by Chicago-based employee ass Read More

Nickerson PME is one of a growing number of small business owners who feel comfortable offering students an internship experience without financial compensation. It's a model that is becoming increasingly controversial within the higher education community, where career-services professionals say students should be paid at least minimum wage. Com Read More

Small businesses looking to find a hot idea -- or trying to sell a hot idea to a big company -- are about to get some help. Next week, Eureka Ranch Technology Ltd. plans to unveil the USA National Innovation Marketplace -- an online registry where researchers and inventors can post ideas they've developed. Businesses can then browse through th Read More

Unlike large corporations where employees come and go all the time, small businesses can be affected more significantly by new staff. For you and your employees, gaining a new team member can feel like inviting a stranger to sit at the family dinner table. Here are some tips to help you and your employees welcome your new hire into the fold. Read More