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I may lose half of you with this next this opening statement, but I encourage you to keep on reading, “that is” if you can take this challenge. Read More

An article by Susan Coils submitted to Helium. Discusses the importance of building your reputation online in order to gain trust and increase your success. Read More

This is, however, not the way accountability gets results. In the day-to-day activities of business, where all the work gets done, "hold them accountable" is useless as a management practice. It offers no guidance on how to use accountability to build a successful path from point A to point B. Read More

What's a Unique Selling Proposition— and Why Do you Need One Now More than Ever So, what the heck is a USP— really? And, what's the big deal about having my very own USP? Why do I need to spend time and energy on this boring marketing junk? Read More

Morgan Stanley's Internet Trends report from last month takes a big turn from previous reports - the focus is nearly 100% on social applications and how they are taking over the Internet Read More

Can a small change to your website's action buttons make a big difference in conversions? Many conversion optimization cheerleaders suggest that larger buttons convert better, and some tests show even different colors can perform better. Marketing Sherpa credits cart button design as one of 7 tweaks that helped Newegg.com boost online sales by 30 Read More

Search engine marketing firm iProspect published its iProspect Blended Search Results Study. The study revealed that blended search results offer high clickthrough rates. So, how can marketers capitalize on the blended search trend? Read More

Anything from Charles is useful, but this gives insight into your "headline". And lets' face it, if your headline doesn't grab them, the rest of your copy isn't counting for anything anyway! Read More

From the page: "I wear a lot of hats in the course of my work: analyst, marketer, blogger, developer, and so forth. Every hat requires different routines, and in order to get the best results with each position, I define processes and subsequently follow them." Read More

Looking to add green-focused employees to your workplace? You may not have to look far. Enthusiasm for embracing green jobs may exist within your current workforce. All it takes is a willing manager to help grow your employees' willingness to embrace being green Read More