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It's no secret that anchor text of your links help increase your prominence in Google's rankings. The simple idea here is that instead of having your links say “click here” or “more info”, you should put your keywords in the the anchor text to increase your relevancy score for those keywords. Read More

Well America has a new President, Barack Obama. Some of Obama's plans for small business include: - Increase the minimum wage and index the rate to inflation so that it goes up every year - Wants to eliminate all capital gains taxes for new business start-ups - Give a $500 credit to business owners to offset the self-employment tax Read More

On Thursdays I usually discuss Google and ways to get your website ranked at the top of the search engine. Today I wanted to change course a little bit and talk about Alexa. If you're not familiar with the company, they've created a ranking system to help display how popular websites are in relation to each other. For example, YoungEntrepreneur Read More

Jim Kukral was nice enough to create a video on how to use bizSugar. Read More

Healy Jones, a Boston VC, shares his thoughts on whether it makes sense to pay for impressions or for conversions. Something to think about in this downturn - better to pay to generate revenue than brand building. Read More

Obama and his team understood their target demographic/markets and how to use a mix of multi touch, multi level and multimedia platforms to reach these people where they were already hanging out. By using video game ads, Twitter, an active online community, and a list of other marketing vehicles, the Obama marketing team understood the importance Read More

When you hear the term Generation Y, what do you think of? iPods? Instant messaging? Online communities? If so, you're on track. But as a B2B marketer, you should add target market to that list. And if you don't think this demographic is part of your audience, think again. Read More

While the principles and advice in that column apply to all of the "big three" search engines, there's one QS factor that's only part of Google AdWords: the Account Quality Score. It affects keyword minimum bids -- the bid prices Google says are the lowest ones Google will accept in order for a keyword to be eligible for ad display. Late last Read More

As a reporter and editor at Forbes Magazine, Erika Brown handled a lot of story pitches from companies. Now she's director of marketing and business development at Matrix Partners (one of HubSpot's investors), making pitches of her own. In an interview earlier this fall, Erika explained to HubSpot's Karen Rubin how she thinks companies should p Read More

About a week ago, I put out the statistic that the typical, or median, size of an angel investment is $10,000. Many people have responded that they don't believe the number because they see companies receiving $250,000 to $500,000 from angels. But these numbers aren't inconsistent. Read More