BizSugar.com › User › administrator › Voted

Companies can and do prosper during times of economic turmoil. Take a lesson from brands whose Depression-era advertising strategies were key to their survival. To begin, not all was doom and gloom during the Great Depression. It was a time when those who knew what they were doing made great economic strides, and the very nature of the Depressi Read More

One of the simplest ways to grow your blog's readership is to leverage other places that you have an online presence. Read More

After the marketing-to-sales process is complete, the two should get together and conduct a debrief about the experience. Whether you won or lost the deal, there is a wealth of information to evaluate for competitive insights that can improve future emarketing efforts. Read More

In The Disconnect in PPC vs. SEO Spending, Rand Fishkin demonstrates that "SEO drives 75%+ of all search traffic, yet garners less than 15% of marketing budgets for SEM campaigns. PPC receives less than 25% of all search traffic, yet earns 80%+ of SEM campaign budgets," then asks: "Why does paid search earn so many more marketing dollars?" Read More

Why isn't that great content translating into more sales? Let's look at three common copy mistakes that keep your readers from becoming customers, and how you can turn that around. Read More

7 Practical Tips to Reduce Stress and Increase Productivity Read More

Some really useful software that can be utilised by the small business owner to manage and grow their business. Read More

Slate's BizBox reports on the significant drop in SBA-backed loans during FY 2008, and what Congress could do to rectify the situation. Read More

B2B marketers establish conversions - or desired actions - throughout their customers' buying process. These actions may take place online, on the phone, or live at a specific location. Regardless, many occur at the local level. Local search enables marketers to capitalize on these interactions and differentiate your firm based upon one very impor Read More

If there has ever been anyone who had something brilliant to say about almost everything, it would be Mark Twain. And there's no doubt in my mind that he would make an excellent blogger. Read More