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There are a number of tools that aggregate plenty of useful SEO related information on one page. The idea is that you can quickly evaluate any page and get an instant access to each individual source for more information. I can't say I use them very often but at times that's really very convenient when you need a quick SEO overview (the star-ratin Read More

Here are six reasons why you should invest in internet marketing during the recession... Read More

SEO remains one of the most cost-effective marketing strategies, especially over the long haul. If your site and the pages on it have historically responded well to desired search terms, you should be tweaking your site to speak to the changing market. Here are seven inexpensive strategies to help you win during these challenging times. Read More

Below I've listed a few of the best ways to use LinkedIn as a lead-generation tool for your business. Read More

Many organizations invest in analytics, but only see marginal results. Some companies have pulled back from using analytics for more than basic metrics because it can be costly to pursue, while others have embraced analytics and are thriving. This is one of the key points made in Thomas Davenport's paper "Competing on Analytics" (note: Harvard Read More

Surviving and even thriving in this turbulent economic period has everyone looking to cut costs. From our newest and recently published Email Marketing Benchmark Guide, herefs a timely chart for marketers. It says: Keep email off the chopping block. Read More

Are you launching a new website? There's no better time to think about search engine optimization than prior to launching a new site. By giving consideration to your on-page optimization factors, you can increase your chances of achieving top organic search results. Read More

According to BIGresearch's Simultaneous Media Survey, the effectiveness of product placements varies by product category and consumer group. Consumers indicate product placements have the most influence on their grocery purchases with 14.8% saying so, up from 13.0% one year ago. Electronics and apparel round out the top three categories most infl Read More

Implementation is a critical part of the SEO process. This is where we actually make the recommended changes to the Web site. It's also where way too many SEO projects go wrong. As much we try to ask all the hard questions before an agreement is signed or a single check is cut, there are some who fail to realize the commitment of time/resources Read More

Slate BizBox--corporate brother of The Washington Post--on the Post's breaking news that, scandalously, nearly $6 billion in federal "small business" contracts were awarded to big corporations. Read More