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Watch out for a new brand of consumer in 2008: the middle-aged Simplifier. She finds herself surrounded by too much stuff acquired. She is increasingly skeptical in the face of a financial meltdown that it was all worth the effort. Out will go luxury purchases, conspicuous consumption, and a trophy culture. Tomorrow's consumer will buy more ephem Read More

Yahoo is giving advertisers the ability to target ads by ZIP code rather than just by city and state. The ZIP code targeting feature analyzes a searcher's Internet Protocol (IP) address and manually-input user data, then serves ads based on their location. Read More

Figures suggesting that fake anti-virus packages are allowing cybercrooks to make more than €10m a month are been described as little better than guesswork. Vendors across the industry are warning that scarewore packages - which attempt to trick would-be marks into handing over their hard-earned cash for packages that claim to resolve fictitious i Read More

Every Page has a Unique Title and Keyword Phrase Page title is the most important signal to search engines that a web page is unique and important. The title describes the content search engines and web travelers will find when they arrive at your page. SEO Experts know that web searchers click, they are more likely to go for search engine results Read More

Are you wilting in a market meltdown? If you're a real estate agent, there is a good chance that a daisy chain of financial disaster—collapsing housing bubble, wave of sub prime defaults, frozen corporate credit markets—has become your worst nightmare. Read More

One of the simplest things to do to get your contact in front of other bloggers in these circumstances is to email them to let them know of your post and/or to suggest it as a potential story for their own blog. Read More

I can't believe a new feature from Google isn't getting more notice, because it converts already-existing links to your site into much higher quality links, for free. The Google webmaster blog just announced that you can find the pages that link to 404 pages on your site. Read More

For the first time, the web has surpassed the store as the preferred way for multi-channel shoppers to purchase holiday gifts, according to the e-tailing group's third annual “Mindset of the Multi-Channel Shopper Holiday Survey.” Read More

It looks like US entrepreneurs are increasingly turning to microloans as banks tighten lending standards. To be sure, microlending is a tiny, tiny piece of small business credit in the US. Microlenders tend to be small nonprofits, and all their loans combined probably wouldn't be a blip on the portfolios of one of the big banks. That said, ther Read More

MySpace launched a beta version of its do-it-yourself advertising platform that's aimed at letting individuals and small businesses create their own ads that can be customized to specific users of the social network. The new MyAds service, which MySpace first detailed in November, will enable anyone to create customized banner advertisements u Read More