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Search is complicated, but it's still search. No matter how things change, a marketer's goal is still to maximize search coverage. As SERP listings and functionality changes, there are still two types of listings that have weathered the storm and are still attainable for marketers: traditional organic listings and paid search listings. Read More

8 Reasons to Add a Newsletter to Your Blog from ProBlogger. Read More

Fundraising marketers have always leaned on great copywriting to get results from direct mail. Email is no different for them now. That's why you have to check out the dozen tips we got from a test-happy authority, who says that nonprofits are a microcosm of the rest of the marketing community. Includes how YouTube can inspire copy and a wealth o Read More

In this article you'll find out what is a link bait, what types of link baits are there and how to plan and write the perfect link bait blog post. Read More

Yesterday at the MarketingProfs event, Ariana Huffington took the stage for a keynote presentation sharing some lessons she has learned about building a successful blog network with the Huffington Post. Though she definitely ignored my advice to speakers about spending some time at an event to get to know the attendees (she was barely off the stag Read More

Talk to people inside the SBA and they'll say the agency is poised to emerge from several trying years of restructuring a stronger, business-friendlier organization. Then there are SBA critics like Sen. John Kerry who, as chairman of the Committee on Small Business and Entrepreneurship, contends the agency, under President George W. Bush, has l Read More

Small businesses are feeling pressure from the economy and are looking for ways to save money. New data from a study conducted by the U.S. Federation of Small Business and DYMO shows just what these businesses are doing to cut costs: - 23% of respondents have cut staff - 36% of respondents have decreased business travel - 36% of responden Read More

By offering free shipping on Internet orders, not only do your potential customers benefit from shopping from home but they are also not being penalized for doing so by incurring delivery charges. Amazon has recently dropped its minimum order value by two-thirds in the run up to Christmas. To make the most of your free delivery offer, ensure t Read More

If you want to make your website better at turning visitors into customers (or subscribers), you need to understand why most of your visitors are leaving! But those people come and go without trace! How do you know what they wanted? How do you know what would have persuaded them to take action? If you owned a real-life bricks-and-mortar stor Read More

Your business is a data-driven machine. You live and die by leads and sales. You don't have time for unmeasurable, time-consuming concepts like community and conversation. Fine. Forget community. Forget conversation. There's a far simpler, far more measurable reason to blog: search engine rankings. Read More