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E-mail lead-nurturing programs that garner the highest clickthrough rates are those that send e-mails to prospects at least three to four times a month, compared to programs that send just one e-mail a month. Read More

With Economy, Day Laborer Jobs Dwindle Read More

From Business Week, September 10, 2007: "A new study conducted by professors at leading MBA programs suggests that most negotiators don't realize how much they are leaving on the bargaining table." (Because they didn't aim high enough) Read More

Great effective negotiation tips. Read More

Here are ten cool links to free stuff that will benefit both bloggers and copywriters. Read More

Back in 1999 a lot of startups burned through all of their cash on crazy advertising programs and marketing stunts. Even though HubSpot recently raised $12 million in venture capital financing, that's not us. In fact, because we use mostly inbound marketing, we spend relatively little on marketing. So, I thought it might be fun to think about Read More

Content marketing is the art of understanding exactly what buyers need to know and delivering it to them in a relevant and compelling way. This extends way beyond product information into the realm of best practices, case studies, success stories, and more. Read More

For marketers, the most chilling piece of the Sequoia presentation is a slide on the advertising market. They show the total U.S. market beginning to shrink and growth of online advertising beginning to slow. Read More

As the financial world imploded last week (my 401k is now a 200.5k), I sat in Florida at my company's client summit listening to industry experts and national advertisers trading best practices and tactics for prospering in an increasingly complex local media world. Read More

As a 21st century marketer, I monitor many social media sites. Some are broad and have a big audience (like Facebook or Digg) and some are smaller, but very targeted to my market (like Marketing Profs or Daily Hub). Yesterday, I came across a question someone asked on Marketing Profs (they have a question and answer forum, like Yahoo Answers) an Read More