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Social media certainly isn’t the only thing that small to midsize businesses (SMBs) can do to connect with their customers, but it is a channel that many are using.

Want to get the most out of Twitter for your SMB? Here are some great tips to get you started. Read More

If you haven’t yet started building an email list (but know you need to), this article is for you. You may have heard that a strong email list is one of the most valuable assets you can have, but when you’re starting from scratch, it’s easy to feel overwhelmed. This [...] Read More

Investing in so many specializations is not only an advantage, it's a must for those in marketing communications. Planning that proper mix of advertising mediums demands knowledgeable experience and professional hands ranging from all spheres of human culture. However, there will always be the risk Read More

When someone leaves the company, the HR department is quick to grab the employee's laptop. But what about the data on other equipment? How can the organization know what's on her mobile devices? Does anyone know to which websites and cloud-based software the employee has access? Here’s how IT (work Read More

Ready to sell your products online but don't know where to start? We've got 3 great options to fit any budget so you can get started with ecommerce today! Read More

John Paul DeJoria shares his story when he was working in a cleaner shop, earning $1.25 an hour. A priceless life lesson about success. Read More

If you want to avoid selling on price or a discount, you need to create a value surplus and avoid a value deficit. This involves building value for the buyer, not value for the product. Read More

Learn how to use agile metrics in a way that's really helpful for your software development business. There are five ways you can develop useful metrics in agile - check them out. Read More

How do you stay in touch with your online ambassadors, customers, listeners and readers?

Stay tuned for the next episode of TrendPal podcast. In the meantime, please listen to our latest episode, We Will Be Back. You are welcome to check out our new contact page. Please, don’t hesitate to ask us Read More

One of the most frequent questions I get as a mentor to entrepreneurs is “How do I find the money to start my business?” I always answer that there isn’t any magic, and contrary to the popular myth, nobody is waiting in the wings to throw money at you, just because you have a new and exciting busin Read More