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Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving Read More

Big brands do this all the time; people wear cloths with companies’ logos and names, think Nike, Old Navy etc’. Cars have their manufacture symbol in the front and the back of the vehicle. Apple have their logo on every Read More

Okay, so you are an SMB owner, with a website that you use to bring in new leads or sell products or services and you’re wondering about your site’s rankings and effects of recent changes to the Google algorithm. Or you’ve perhaps noticed that your own site’s rankings have “dipped” a bit and you w Read More

This post offers some words of advice on how to get over your fears and prepare yourself mentally and financially when starting a business. Read More

Is your SMB getting the most out of Google? Google offers dozens of tools, some of which are not very well publicized. For example, did you know that you can predict website traffic seasonality with Google Trends or easily embed custom Google Maps directly into your website? Read More

The increasing importance of Social Media to SMEs. See these 5 insights to know more how to use Social Media in your business. Read More

After 3 consecutive years of achieving double and triple digit growth since making six figures our first year, I thought that our online store was finally going to run out of steam in 2012. But it turns out that we've had a great first half of the year! Read More

Think QR codes are a waste of time? Not so fast. Tara Horner takes us through five big brands that have effectively leveraged this so-called ineffective marketing medium and produced stellar results. Read More

This article is about using your imagination to differentiate your brand. It includes two examples that show what a little imagination can do as a foundation for a successful business. Read More

Focus. Easy to say. Not always easy to do. It is however key to achieving growth in business. Here are simple tips to help you. Read More