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Thought leadership comes from having the curiosity to learn, a commitment to add to and hone your knowledge in a given field—and then being willing to share that knowledge freely. What I'm saying is, how and whether to become a thought leader is largely in your hands. That said, I have three steps Read More

Everywhere you look, from Facebook, to Twitter, Instagram, and Linkedin, video has inundated our social feeds. That's why I'm so excited to share a new tool designed to make your video marketing easy and FUN! Read More

We see a lot of Google AdWords accounts and one of the biggest, most frequently missed feature is RLSA. Not using it is leaving 'dosh on the bar', so I've created a quick 2-part video on the what, how and why of Remarketing for Search.

+ 2 common mistakes with RLSA that you need to avoid. Read More

Every startup wants to be a predictable success, yet so few ever achieve this enviable position. In reality, getting there is not a random walk, and requires an understanding of the stages that every business must navigate and the organizational characteristics necessary at each stage. Read More

Twitter chats are generally arranged in advance, and there is normally a pre-agreed theme. The conversations are centralised thanks to the humble hashtag, without which it would be rather difficult for multiple people to follow the ‘conversation’.

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With an always-on content strategy in place, hosting a Twitter chat may be just the tactic you need to spike conversation. Here are 6 tips to consider before you get started. Read More

Imagine you single-handedly run a lemonade stand.

You get 20 customers each day and have just the right amount of ingredients for a day’s commerce. Then, out of the blue, you get coverage from the New York Times.

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Do you have what it takes to be a good leader?
Try our quick quiz to find out if you have the right qualities to be a leader. Read More

Wish you had a better plan for your social media marketing initiatives? Well, time to stop wishing and start learning.

This post will discuss the importance of effective goal-setting and metric targeting during the planning phase of your social media marketing strategy and how to use a document Read More

I'm a dad, an author, an athlete and I have a full-time job. Even though my days are "booked", I managed to find time for reading and meditation. Thanks to this one tool, I was able to do it. Read More