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Coca-Cola is one of the best brand consistency case studies. Learning from Coke, here are five tips for helping to keep your brand solid and consistent. Read More

When it comes to Search Engine Optimization, also known as SEO, there is a big difference between ranking keywords and search terms in the traditional SEO SERPS compared to the Local SEO SERPS. In this video, we discuss the how Google views SEO and Local SEO and how you can get keyword rankings in Read More

The URL structure is everything that comes after the domain name. Always do them by hand and don't let your CMS automatically crank it out. Here are 11 criteria to consider next time you create a URL.

1. Make your URLs clear
2. Make your URLs short
3. Remove minor “stop words”
4. Use the stem Read More

Work for yourself without renting office space by starting an online business. Sell your skills, your expertise, or your crafts by filling an online niche for an industry or a community. It's amazing how you can figure out how to sell what you're good at if you just find the right angle. Become a p Read More

The traditional roles of sales and marketing have evolved, as technology has shaped and influenced customer buying behavior. Marketing now does more, but that doesn’t mean the role of sales is now irrelevant. Read More

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. I often get asked about the real alternatives to bridge this Read More

What makes a great entrepreneur? That may very well depend on a number of factors, ranging from their field of expertise to their personality. Nevertheless, there are a few qualities that any business owner can benefit from. Read More

Unlike teams where everyone’s in the office at the same time, remote communication is often asynchronous. What that means is that it’s not a group call where everyone can pitch in with ideas and expect instant responses. It could be hours before you get your question answered, and when you finally Read More

If you’re looking for a new venture or a new way to add some extra income to your ecommerce business, subscription boxes could be something to consider. Here are 50 subscription box ideas to think about. Read More

Scaling a business is something nearly all startups struggle with—but dispelling these common myths will make it easier to create a plan for growth. Read More