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American managers in the same situation would likely call a meeting to introduce themselves, Japanese often prefer to keep a low profile and get to know the organization more organically. Take the initiative to set up a meeting to get to know him and also to introduce your staff and their functions Read More

Blogging successfully is not really about how well you write, nor how often; it’s not about sales funnels, monetization, SEO, not even passion. The truth is the most successful bloggers are all very good at one thing. They are very clear about the purpose of their site and direction they are going. Read More

Like it or not (yes, pun intended) Promoted Posts are likely here to stay on Facebook... so small businesses need to learn how to use them if they want a successful brand presence on Facebook.

Why paying for Facebook Promoted Posts on brand pages is both a good and bad feature for small business Read More

Since my wife became pregnant with our first child in 2007, I’ve created 3 different lifestyle businesses, an ecommerce store selling wedding linens, a blog about entrepreneurship and a course on how to start an online store. Read More

It’s not where you start…but where you finish. Your small business has just selected a bank with which to do business. Now what? Obviously, there was some thought about the bank’s location, hours and level of services offered. Those were the very basics. And it is quite possible that these initial Read More

You may not believe it, but what you give away actually comes back to you tenfold. Call it karma, divine will, or whatever. The point is it’s real… Read More

There are a lot of posts out there, aiming to prove that how much Twitter followers, Facebook fans or LinkedIn connections you have doesn't matter. But is it really so? Find out just that! Read More

One way to truly make your marketing efforts stand out from the crowd is to celebrate and/or plan activities that honor an awareness day. These days are great because they can bring awareness within your community about your; niche/industry, an important cause, or matter that your business support Read More

There is a little misconception in writing killer headlines, many bloggers fall into the common mistake of writing headlines that do not convey the content of the article. Read More

With the movers and shakers of the social media universe getting together to talk about the future of connecting and sharing, it seemed like a good time to look at how social media giants find the best employees to keep innovating their services. Read More