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It worked for Frankenstein. What the...? PRs can work that way for you. Every business and organization has good news to share. Press releases are one of the best tools out there, but how can a person make theirs stand out? Use old parts and create something new. Read More

Setting freelance rates is rarely fun. You have to find the sweet spot, which is the price that you are happy with and the client is happy to pay. Or at least the price the client is willing to pay — and you can live with. Read More

Do you feel stuck in a rut? Do you wish you had a different job? If you are looking for a career change in the coming year, here are a few tips that can help you create a career strategy for coming success: Read More

One can find a bunch of sales KPIs. In the most cases those are simple metrics (not KPIs) and it is really hard to figure out how to make use of those metrics. Read More

Are you investing your own time, money and effort in your own professional development? How you start 2014 influences how you will begin 2015 and how successful you will be in your business. Decide now that 2014 will be like no year before and take action to make 2014 your best year ever. Read More

I came across many bloggers/marketers utilizing guest blogging only for link building purposes to get higher rank in Google search engine. They started to publish low quality articles and even use the same articles with little modifications for SEO purposes. But my strategy remains different! Yes!! Read More

Creating 360-degrees customer profiles using vast amounts of data can be very interesting for organisations, but truly knowing your customer is nothing new. Read More

Looking to incorporate content marketing with your ecommerce site?

Here are 6 Blog Posts For You To Write To Promote A New Product Read More

On December, 2013, I publish my new book with the title: Leadership Initiative Papers – Glimpses on a Changing Scenery. In order to promote my book, I develop a small video using a free tool called PowToon. Here are some insights, about that project! Read More

Today’s truly successful companies understand the importance of leveraging their customers into sales and marketing channels that drive corporate productivity, engagement and success. Read More