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There is no doubt that social media marketing increases conversion ratio and helps business spread the word. But how to measure it? How to know which platforms are working and which are not? This video explains the real ROI of social media marketing. Read More

Here is an interview with Aly Saxe - an expert in the Public relations scene. Here are some ways on how you can get maximum efficiency when it comes to your public relations plan. Aly is truly an inspiring person to listen to. Read More

There are several blogging mistakes every blogger should be weary of if he truly wants to be respected, and succeed in the blogosphere.

What exactly are those mistakes and how show you handle them should they ever occur? Read More

The London Olympics in 2012 were the first “real” social media involved Olympics. And while some of it went smoothly, there were a lot of issues with this new media as well. I'm really interested to see how social media will play into the Olympics this year. Read More

Choosing a right set of platforms and understanding your audience can be a daunting task if you aren't already familiar with social media "game rules". So, before you craft a new social media marketing plan, here are certain guidelines you should consider. Read More

If you compare median income to median rents in an area, you get a great idea of what the disposable income is. Here is how to use that information to make the best retail site selection choices. Read More

Announcing: The First Ever Live Online Marketing Show for Small Business Owners. Join us every Tuesday where I will answer your questions live, on air Read More

To have a customer simply like your brand isn't enough; make them fall in love! 73% of consumers love a brand cause of friendly customer service. 70% of buying experiences are based on how the customer feels they are being treated. 55% of consumers would pay more for a better customer experience. 8 Read More

Social networking websites allows the business professionals to link with friends, colleagues, like-minded professionals and even with strangers. So, if these websites are utilized properly, all type of online businesses could reach the success effortlessly with their unforgettable brand name.

I Read More

Not only do customer support communities make frustrated users feel more comfortable, they can also provide benefits for brands themselves. Read More