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For years now we've heard, "Advertising doesn't work. No one cares what you have to say about your company." And now we're starting to hear the same thing about social media: It doesn't work. At least, that's what I'm hearing. Read More

With the situation of our economy today, looking for a source of funding has become a headache. However, this should not be your reason of not getting a loan for your starting a business. The only thing that you need to do to get the ever challenging business loan is to make your self “loan-worthy”. Think of the process first before approaching th Read More

Optimizing your internet business with Social Media will boost out your business. Social Media is one of the powerful tools in defining your business practices toward improving your site's performance in the cyberspace. Read More

Westpac New Zealand will appeal last month's billion dollar judgement against it in the High Court, which found that four representative structured finance transactions between 1998 and 2005 constituted tax avoidance. Read More

International business blogs are great hubs for businesses to connect with their international audience if you use the right blog promotion tactics. Here is what I do to successfully promote my business abroad. Read More

You've heard them all before. Some companies say they're the best this or the highest quality that. Some companies use marketing claims to say they're the best price or the proven choice among moms. Whatever claim you want to make for your small business, make sure you can back it up. Read More

With marketing and advertising expenditures down significantly in the wake of the poor economy, many growing businesses are looking for budget-friendly ways to get their business noticed and reach their target audience as part of an effective brand-building strategy. Cher Murphy, president of Cher Murphy PR, suggests these eight proven tactics. Read More

Angel investors are still out there, but now they're more specific than ever, seeking better deals with lower risks. Find out if your small business idea qualifies under these new informal guidelines for angel investing... Read More

What to do with all of those business cards you keep collecting at events. Read More

The great thing about owning a small business is that we can all learn from each other. In this interiew with Rebecca Derrington, founder of SourceBottle she shares her experiences with her new business, including marketing lessons learnt. Read More