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It should come as no surprise that if you want your online website or business to thrive, you have to invest in both SEO and PPC. But what's your best option when time, budget, or other resources are limited? More about prioritizing your approach to online marketing depending on your immediate need Read More

You've probably read the stats before: engagement is much higher for video than for written content. Depending on your niche, you may want to leverage that for SEO purposes, among others. Find out how posting on YouTube, creating webinars and live streaming can help drive CTR, traffic and rankings, Read More

Since Mobilegeddon came along, we know that if your pages are mobile friendly is an important rank factor. But what about AMPs? Find out, if Accelerated Mobile Pages are or will be a ranking factor and how you can start using them. Read More

Ever since its publishing in May 2015, most major browsers have added support for HTTP/2, and almost 10% of all websites have switched to it. If you're wondering whether it's the right time for you to move your website to HTTP/2 and what it would take to do it, read this practical guide and set you Read More

Mind mapping can be a very practical tactic for those of you who rely on visual memory, and not only. It can help you organize several aspects of your SEO plans and strategies. Find out how you can use mind maps for keyword research, to brainstorm and organize content, or take better notes in meeti Read More

It's difficult enough to start a blog, even with that spark idea that triggers it. And one of the biggest challenges is consistency. Learn a few fundamental practices for a consistent publishing rate of high-quality content and turn your blog into the successful project or business it's meant to be Read More

Nailing that steady, increasing traffic to your site seems to be quite elusive sometimes, doesn't it? Well, it might no be so much what you're doing, but what you're not doing, that has been affecting your search traffic. Check out and check off this list of 18 issues that could prevent your site f Read More

A large portion of your customers come through mobile search today, whether they purchase directly from your site, or research before stepping into your store. But optimizing your local presence for mobile is quite different from desktop. Check to see if you've been applying all these methods to bo Read More

SEO and link building are two aspects of digital marketing that still get frowned upon from time to time. So how do we turn that frown upside down? Jayson DeMers explains why these two practices suffer from a somewhat bad rep, and what can expand people's understanding of what they really are. Read More

aking your eCommerce store stand out can be difficult, especially if you're in a highly competitive niche. You need to offer visitors a familiar experience on your site, yet show personality. Find out how you can do that through specific content marketing tactics that help highlight your unique val Read More