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A company's brand is more than the name and logo, but a strong brand starts with a strong name. Yet naming a company isn't easy, as everyone who has tried to do so knows well. Here are 10 tips on how to name your small business or startup. Read More

A good logo is a major contributor to making that crucial first impression on a customer. They convey your company’s values, tell a story, and even help people trust your brand. If your logo does not convey the right message to a prospective customer, your company is at an immediate disadvantage. Read More

Marketing is constantly evolving. Over the past few years, we’ve seen new social media platforms, new strategies, and new tactics. Everyone from entrepreneurs to experienced marketers/CEOs have had to rethink their strategies. We asked 6 experts to predict the key marketing trends for 2017. Read More

Branding is not optional. Every law firm and lawyer has a brand. But the vast majority of law firms and lawyers spend little or no time thinking about their brand. Here are 10 keys to a great logo design. Read More