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Some American companies have turned to outsourcing to other countries to help with their productivity. These days, companies are coming home. So, what are the effects of reshoring on outsourced services? Read More

They key to the success of a sales and marketing campaign is how the leaders handle the team. It is not enough that leaders lead, they should be great motivators. Read More

Terms and conditions are an integral part of any contract. Often times, we take this for granted, not taking time to read what exactly is included there. So what is the purpose of the terms and conditions agreement? Read More

As a salesperson, you should know if your prospect is ready to buy. You should know how to read their buying signal otherwise to avoid flopping the chance of closing a sale. Here are 9 buying signals to watch out for. Read More

A recession hits the economy in your area. Therefore, what do you do? Most naturally, you’ll look for ways how to save money right away. Typically, your primary impulse will be to cut financial resources in your marketing division. But you have to think twice before doing so. Read More

Permission marketing is a term popularized by Seth Godin used in marketing in general and e-marketing specifically. It is marketing wherein the potential consumer has to explicitly provide permission to a marketer to add him to their company’s mailing list before they can send him their company’s i Read More

The social media era changed marketing. Almost every business uses this marketing strategy. Have we asked ourselves how did it all start? Read More

Outsourcing is an issue that has never failed to elicit a lot of debate. But really, does this business strategy really beneficial to your company? Read More

There are two kinds marketing, inbound and outbound marketing. What is the difference between the two, which is more effective? Inbound vs. outbound marketing. Read More

Sales and marketing are both necessary processes which allow all business ventures to succeed. However, they are used together so frequently that their individual meanings tend to get muddled together. So, what is the difference between sales and marketing? Read More