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Check out the trends that B2B content marketers say will be heating up, cooling down, and causing stormy weather in 2016. Read More

Employing Google Drive to store information is a very convenient way to save your information. It has a lot of good features like collaboration, syncing, desktop programs and an ecosystem of apps that work well with it. A good overview of the basics, if you need it, can be found here. You get lots Read More

If you’re looking to reduce your recruitment costs there’s plenty of ways to achieve it. In many cases a reduction in how much you spend on talent attraction will be a bi-product of other business initiatives. Read More

Tough decisions are the signature of startups. Whether it’s choosing who to hire, what to build, or how to market your product. Read More

Contrary to popular opinion, the death of TV as an advertising medium has been greatly exaggerated, as this trend continued towards the end of the year as app developers employed the services of celebrities from Christoph Waltz to Arnold Schwarzenegger and even TV’s Incredible Hulk, Lou Ferrigno, t Read More

When a Yelp employee uncovers a difficult working situation, she gets fired for her complaint. Was that the right way to handle it or should Yelp have hugged its haters? Read More

Calling all marketers, advertisers, and SEOs! Are ads getting a huge one-up over organic search results? Google just optimized its Search for mobile screens, which means there are no more Right Hand Side Ads on desktop! Read More

Is the website for your restaurant mobile-friendly? Here’s why it should be.
http://bit.ly/1L6yGLe Read More

The long-term health of your startup could rest on the strength of its leadership team. Build a great team, and you could grow a business that skyrockets to success. So, what do you need to consider when hiring?
http://bit.ly/1T24CmS Read More

In a privately held business, we frequently see husband and wife working together. These “copreneurs” divide the critical management components of the company between them. Read More