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The buzz over new advertising technology only seems to be growing and the ideas keep rolling in. We're seeing an increasing emphasis on self-service solutions and a focus on the long tail, with increasingly diverse ad solutions that serve the small business sector, and even certain boycotts.

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The sad truth is that most small business advertising campaigns fail. To run a successful advertising campaign, you need to have many parts all working together to create an advertising campaign that produces a positive ROI for your business. Read More

Tom Andrews, direct-response copywriter, tells you why the length of your sales letter does matter.

There's a harmful myth circling around the copywriting industry that long form sales copy is dead because people have short attention spans these days. Whilst, yes, people do have short attention Read More

Pay per click (or PPC) advertising is one of the most effective weapons in your marketing arsenal. It’s a form of digital advertising that works for small businesses and small budgets. It’s very different to traditional advertising for one simple reason:

You only pay when someone actively clicks Read More

What's one of the biggest copywriting mistakes I see all the time?

Copywriters focusing too much on the features of their product/service, as opposed to the benefits.

Why's it such a huge mistake?

Because no one cares about your product. All your prospect cares about is the benefits they Read More

Last week, big brands jettisoned parts of their digital advertising budgets after they realised their ads were appearing next to jihadist preachers on YouTube.

Will this spell trouble for Google, their stock and revenue? Read More

Also known as remarketing, retargeting is when someone visits your website, your website ads a tracking cookie to that visitor's device, then you continue to advertise to them after they leave you website using that tracking cookie. It is common in ecommerce and more and more local businesses are Read More

If you're looking for an incredible SEO tool that has all the in-built features of SEMrush, Moz, Majestic SEO etc, this tool called SERPed is for you. Here's the detailed review of it.
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BloggersPassion.com is currently running a SEMrush Giveaway where you can win 3 SEMrush Pro Accounts worth $2500 easily. This is an amazing opportunity for bloggers and website owners who want to improve their organic traffic. Read More

For many years I was using Hostgator to Host BloggersPassion. Recently I moved to Traffic Planet Hosting. Know the solid reasons behind this migration. Read More