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In this episode, Paul shares how Facebook’s suggested video feed increased watch time of his vlogs to 100%.

You’ll also discover Paul’s step-by-step process for setting up Facebook ads to maximize video views.

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What do you think? How much energy do you think you'll need to own and operate a successful franchise business? Read this article from the SBA to find out. Read More

In Part 2 of this series of blog posts about Terry, an IT guy who was let go from his job, we find out if Terry is a good fit for the franchise business model. And more. Read More

Marketing automation tools help businesses get more from their efforts. Here are some of the best marketing automation tools you should be using right now to simplify your business marketing efforts Read More

When Facebook introduced Marketplace in 2016 the goal was to provide a platform for buying and selling locally. Today the company is announcing businesses will be able to place ads in Marketplace so they can reach users while they are shopping. Read More

A.I. is very good at performing a single, defined task (like find your face in photos, identify cancer in MRIs, whatever). The more, better information fed to the A.I. system, the better it is at performing the relevant task. But what happens when the information you feed the system is bad? Read More

The European Union (EU) General Data Protection Regulation (GDPR) is now a reality. The scope of these regulations, effective May 25, are proving to be overwhelming for more and more businesses across the globe. Read More

Advertising is currently becoming one of the biggest nightmares for companies. However, with the traditional advertising methods getting increasingly expensive, companies are in desperate need of substitutes. Well, Google came to the rescue with the introduction of online advertising strategies suc Read More

Is workplace gender equality on the horizon? Depends on who you ask. According to most of the 375 women entrepreneurs surveyed for the 2017 Bank of Read More

Small businesses drive the U.S. economy, and marketing drives a company’s growth, with 77% of small businesses using social media to promote and grow their business. So we wanted to know who’s behind the ideas and trends driving small business marketing? We scoured all sorts of social media and inf Read More