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Good content marketing lives at the intersection of art and science - and it falls short without input from both. Together, creative and analytical mindsets inspire content that drives connection, action and review for organization.
The best content marketers combine art and science to create stra Read More

Entrepreneurs seem to have blinders on when looking at competitors. Generally they are so focused on killing competitors that they fail to see the positive potential of a strategic partnership or some other type of collaborative relationship. Sometimes you have to put aside the emotion and the pass Read More

One of the great myths with owning and operating a small business is that if your business is small, then your data storage, backup and protection needs should be too. This is definitely NOT the case. E-mails, documents, databases, graphics, and spreadsheets help to keep you and your business alive Read More

Are you crystal clear on your passion? Do you know exactly what do you love to do on a daily basis? Have you already figured out who do you enjoy working with and what they – your “people” – really want and need? This might be a big controversy and the “old” traditional school of business may open Read More

Learn learn how to use Slideshare to grow your business. Just in case you aren't familiar with Slideshare, it is one of the largest communities online and is used for sharing presentations with the world. Currently it receives more than 60 million visitors every month with a whopping 130 million pa Read More

Here's the 2nd part of a two-part interview with Carolyn McClure, Senior Vice President, Midland American Capital, a purchase order financing firm. In this interview she gives the 411 on the difference between purchase order financing, Letters of Credit, and receivables financing. Read More

There are so many opportunities when you consider social media, but that doesn’t mean social media is a good choice for you. Social media requires an investment, not just time, but money, training, etc. Read More

Years ago I saw a study for Travelers Insurance that showed persuading people to complain could be, in fact, the best business move a company could make. Only 9 percent of the non-complainers with a gripe involving $100 or more would buy from the company again. On the other hand, when people did co Read More

Quality video marketing will improve the way you approach SEO. Inside, read up on 4 key SEO metrics and best practices for using video to grow rankings. Read More

Use Social Media with Inbound Marketing to improve results, get more traffic, more conversions and increase lead generation. Read More