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There’s so much to read, it can often be overwhelming to know exactly where to start. Not to mention when you’re busy running a company. That’s why we asked 13 entrepreneurs from Young Entrepreneur Council (YEC) the following question: What business book should be on every founder’s summer reading Read More

Many experts recommend introducing your business plan with the problem your customers face and the solution your business offers.

That’s called “problem and solution,”—but it’s too often an opportunity wasted.

Don’t just describe the problem and solution. Make people care. Read More

How much does SEO cost? That’s the first question that comes to mind for people considering hiring for an SEO campaign.
The problem is that when you start searching online or start calling SEO agencies, pricing is all over the map. Read More

Email copywriting is hard! These tips help you inspire action with compelling CTAs.If you’re a writer, you may be familiar with the term “targeting”, wherein you place the most important word at the end of a sentence and work backward to ensure every word that leads up to it builds momentum. Read More

Creating pillar content and promoting that content can all help with link building and in turn the DA score. Check out this infographic by Digital Next for more tips on how to increase any sites Domain Authority. Read More

Social media is an area that everyone says you must exploit in your marketing efforts, but it can look overwhelming with so many different sites out there. Have no fear! It’s not as complicated as it all might look. We’ll show you how to break down your social media marketing strategy into a logica Read More

If you’ve been using content marketing to develop relationships with clients and potential clients for very long, you’ve probably spent a lot of time and effort on optimizing your content in an effort to boost traffic. Read More

It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. The common reason given is that this prevents any competitor from stealing their idea and beating them to market. In Read More