It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. The common reason given is that this prevents any competitor from stealing their idea and beating them to market. In my view, this paranoid approach costs them much more than the risk of being open.





Comments


Written by azazqadir
2934 days ago

Increasing visibility requires some marketing effort and since startups are most of the time short on funds, they don't rarely bother with marketing stuff. They mostly work on improving their product or service. Must be because of the ideology that "a good product sells itself", but who knows why.



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Share your small business tips with the community!
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Share your small business tips with the community!