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Here’s a classic quote from Robert Cialdini…

“The truly gifted negotiator, then, is one whose initial position is exaggerated enough to allow for a series of reciprocal concessions that will yield a desirable final offer from the opponent, yet is not so outlandish as to be seen as illegitimate f Read More

A successful business depends on a healthy relationship between the employers and the employees . One of the best ways to establish this is through employee handbooks. The handbook is a compilation of company policies, procedures, and expectations clearing up confusion and avoiding conflict down… Read More

Cash-strapped entrepreneurs may have a hard time getting their hands on outside financing. Fearing defaults, many banks balk at extending loans to companies that lack proven track records. As a result, small business owners often turn to their family and friends to help them launch their companies. Read More

Creating your own business plan can be a daunting task. It's not easy to write a business plan from scratch, but there are a few options for new entrepreneurs that can help. The easiest and cheapest way to start building your plan might be to download a business plan template. Read More

Overlooking the benefits of offline marketing is a grave mistake. Offline marketing should still have a place in your business plan. If you are able to successfully combine your offline marketing strategy with a social cause, you will find it to be more valuable to your brand than any tweet. Read More

You can improve employee productivity by up to 25% with the right office environment. Follow these tips to create a great working environment in the building. Read More

How do you make sure that you are marketing in the right place? How do you make sure that your marketing methods/materials are as good of a fit as it can be to your ideal customers? This guide (and the succeeding ones will help you with just that. Read More

It’s a brand new week with whole new possibilities awaiting! Because so many of us find it hard to get going at the start of a new work week, we thought it would be appropriate to start off with GaryVee’s article, “Get Off Your Lazy “But”. Gary begins the piece by saying that the article is not a Read More

The team at Successful Startup 101 hopes that all of you who celebrated St. Patrick’s Day yesterday had a great time and that you didn’t drink too much green beer! To kickoff the first of this week’s wrap-up of Gary Vaynerchuk’s recent content, we’re going to begin with the article “Business Advice Read More

Almost everyone who has worked in an office has experienced — either as an employee or employer — a difficult conversation at work. It may involve telling a subordinate that he’s taking too many unexplained absences or his work seems uninspired. Read More