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Thinking of starting a business from your home? Check out these tips from a home-based entrepreneur with twenty years of experience. Read More

Every company needs a logo. That visual representation of your company will be on everything from pens to billboards. Just because you plan to get a lot of use out of a company logo, doesn’t mean you have to pay big bucks for it. Here are 3 tips on how to do it. Read More

Work is still work, wherever you do it from. And working from home poses its own unique set of challenges that traditional office workers may not be prepared for. Read More

Most startups adopt open office floor plans. But there’s a growing body of research casting doubt on the benefits of open offices. The disadvantages of open office floor plans are real, but there's a solution. Here are 5 tips to help make open offices work for your team. Read More

If you aren’t between the ages of 18 and 34, you might feel a little lost when marketing to this group of fulfillment-seeking, digitally-social consumers. But you better figure it out: Millennials (or Gen Y) are the largest generation in the United States, larger even than the Baby Boomers. They ar Read More

Here at Palo Alto Software, we spend all day every day building software and writing advice for small businesses and entrepreneurs. Some of us on staff are entrepreneurs ourselves.And that means we have a lot of favorite small business tools and resources to share... Read More

The new year is just around the corner, and we all know what that means: You’re about to get bombarded with commercials, emails, blog posts, billboards, flyers, ads, and any other available medium used to convey messages (smoke signals likely not included) that will remind you that it’s time to mak Read More

If you’re thinking about seeking investment for your business, you should watch enough Shark Tank episodes to understand these five key concepts. Read More

An entrepreneur chose a franchise that was a bad fit for him, and lost his money. These are his takeaways from the experience, and his advice on how not to repeat his mistakes. Read More

If content is king in marketing today, the simplest path to a higher level of content is to get more of your employees involved creating it. Read More